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The secret to luring a prospective customer back to your website isn’t roses or chocolates. It’s well-timed, well-executed follow-up.

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There is a Greek fable about a youth sitting in a fig tree, surrounded by ripe, juicy figs. He starved to death because he can’t decide which one to eat. Many talented people are like that youth. They sit in a fig tree (their job) and slowly starve for fear of losing money, security or ego. their figs (better opportunities) rot within arm’s reach. Amid all the current fears of downsizing and layoffs, there is an even greater tendency to hang onto our jobs with fear and trembling. We hope against hope that we will not be the ones who have to go. We are even less likely to see the opportunities which surround us.

Internet Marketing Experts are not what they’re due to sheer luck. They’re what they are due to the techniques they use within their profession…

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